Compiled within these pages is a comprehensive selection of W. Chan Kim and Renée Mauborgne’s finest articles on the blue ocean strategy concept. Despite the global success of their groundbreaking book, “Blue Ocean Strategy,” with over 4 million copies sold across 46 languages, much of their pioneering work on crafting novel market spaces was initially disseminated through the esteemed Harvard Business Review. This compilation effectively consolidates the most exceptional of these articles into one cohesive volume.
With meticulous detail, these articles illuminate the process of crafting what they term “blue oceans”—untapped market arenas untouched by competition. Kim and Mauborgne introduce an arsenal of tools designed to explore and harness these domains, including the Value Curve, the Strategy Canvas, the Mass Price Corridor, and the Business Model Guide. These instruments collectively form the framework of the blue ocean strategy. Notably, this compilation also incorporates their latest contribution to the Harvard Business Review, titled “Red Ocean Traps.”
Irrespective of your familiarity with the blue ocean strategy, this book offers a fresh perspective on this vital framework, aiding in its practical implementation within your organization. Among the featured articles are: “Value: The Strategic Logic of High Growth,” “Fair Managing in the Knowledge Economy,” “Creating New Market Space,” “Knowing a Winning Business Idea When You See One,” “Charting Your Company’s Future,” “Tipping Point Leadership,” “Blue Ocean Strategy,” “How Strategy Shapes Structure,” “Blue Ocean Leadership,” and “Red Ocean: The Mental Models That Undermine Market-Creating Strategies.”
