“Revised and Updated with a New Case Study: Discovering the Secrets of Irresistible Products
Have you ever wondered how successful companies manage to create products that captivate users? Why do some products gain widespread attention while others fail to make an impact? Is there a hidden formula behind the addictive nature of certain technologies?
In ‘Hooked,’ Nir Eyal addresses these pressing questions and more, unveiling the powerful Hook Model—a four-step process strategically integrated into the products of thriving companies to subtly influence customer behavior. Through a series of ‘hook cycles,’ these products achieve their ultimate objective of fostering repeat usage, all without relying on expensive advertising or aggressive marketing tactics.
Drawing upon years of extensive research, consulting, and hands-on experience, Eyal has crafted the book he wished he had when he was a start-up founder—an actionable guide rather than abstract theory—offering invaluable insights for building exceptional products. ‘Hooked’ caters to product managers, designers, marketers, start-up founders, and anyone seeking to unravel the intricate ways products shape our behaviors.
Within ‘Hooked,’ readers will find:
• Practical wisdom to cultivate user habits that endure.
• Actionable steps to craft products that resonate deeply with people.
• Fascinating real-life examples, ranging from the iPhone and Twitter to Pinterest and the Bible App, showcasing the power of habit-forming products.”
ABOUT THE AUTHOR
