Great by Choice by Jim Collins , Morten T. Hansen

A decade following the global success of the bestseller “Good to Great,” Jim Collins presents another innovative publication. This time, he delves into the question of why certain companies excel in uncertain and chaotic environments while others falter. Drawing from nine years of extensive research, along with rigorous analysis and compelling narratives, Collins and his associate Morten Hansen outline the fundamental principles for establishing an exceptional enterprise amidst unpredictable, turbulent, and rapidly changing circumstances. This book embodies classic contrarianism, backed by data and delivering a sense of inspiration.